A bit about me

Well hello there, I’m Ann.
I love playing around with language and specialise in helping SaaS and B2B businesses find their mojo*.
* this is not a cocktail
Running a serious business doesn’t mean that your website has to sound like an excerpt from a 19th century novel. Really. Who reads a website full of text-heavy pages with lots of syllables and not much happening?
I help you get the balance right between informative and interesting. I write copy that helps people understand your product and what makes it special.
More about me

A lifelong writing geek, I have a BA in English Language, Literature and Linguistics and an MA in Writing.
I spent the last 6 years working in Documentation, Innovation and Marketing for a SaaS business, so I have a deep understanding of those business needs and those of their customers.
In a previous life, I was:
- a CIPS qualified Buyer
- a Creative Writing teacher for adults
- a Programme Director
- Founder and Director of a holiday rental company
Even more about me: true confessions

- If forced to choose, I’d rather have a lock in at a library than a pub. But why choose? I mean, take a book to the pub if you have to…
- There is nowhere I won’t read. I will read the label on liquid soap in the bathroom if there’s nothing else available.
- I write for fun, even when I’m not being paid for it (although I prefer to do it when I get paid for it, obviously).
- Really neglected websites make me feel sad, like they’re ‘that kid’ on their own in the corner of the playground and I immediately want to play with them.
- I have learnt the hard way not to ask clients for access to their back end.*
* this is a web developer dad-joke and refers to the admin view of a website, in case you were wondering.
