Author: Ann Dewar
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8 ways to build customer trust (and why it’s essential post-Zuck)
If gaining customer trust isn’t one of the cornerstones of your business, it should be. When you have won your customers’ trust it is easier to: When you consider that the Harvard Business Review estimates the cost of customer acquisition vs retention at between 5-25 times more expensive, cementing those customer relationships becomes a definite…
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Delivering value: why DPD gets my 5* review
Since so many of us shop on the internet, parcel delivery is big business. But it has its problems. £376.6 million worth of parcels were stolen by ‘porch pirates’ in the UK in 2024 according to FoI (Freedom of Information) requests to UK police. Not only that but the thieves are becoming increasingly savvy, using…
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Are your employees driving your growth?
What if the key to scaling your business growth isn’t investment or product but the people in your company? If you have ever worked at a successful start up you will know that they have a peculiar energy. A small but focused team can produce disproportionate achievements in that period of zeal. Over time, as…
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How to create a recognisable brand identity + free template
If I gave you 30 seconds to explain your company, its products and its ethos to me, could you do it? If not, it’s likely that you need to strengthen your brand identity. I spent the last 12 years working in 2 different companies. The first was in the third sector, the second was a…
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Beat the digital skills gap: Why you should grow your own talent
I’ve been reading about how the digital skills gap is affecting world economies for years now, yet nothing seems to change. That isn’t likely to improve anytime soon in the UK. In their 2024 Workforce of the Future report, Hays Recruitment found the UK has the third largest technology talent deficit in its global review.…
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Is your ‘About us’ page a turnoff?
Are you working on a new website or thinking of revising your existing one? Make the time to take a good hard look at your About us page and show it some love. You might wonder why I’m focusing in on a page that isn’t product-centric and unlikely to directly convert for you. Bear with…
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What is Alternative Text and why should you use it?
Alt text – short for alternative text – is a brief description of an image and it’s context on your site. Think of it as an off-screen image caption that isn’t on display. So why use it? Here’s the tea 👇