Tag: Technical marketing
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8 ways to build customer trust (and why it’s essential post-Zuck)
If gaining customer trust isn’t one of the cornerstones of your business, it should be. When you have won your customers’ trust it is easier to: When you consider that the Harvard Business Review estimates the cost of customer acquisition vs retention at between 5-25 times more expensive, cementing those customer relationships becomes a definite…
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How to create a recognisable brand identity + free template
If I gave you 30 seconds to explain your company, its products and its ethos to me, could you do it? If not, it’s likely that you need to strengthen your brand identity. I spent the last 12 years working in 2 different companies. The first was in the third sector, the second was a…
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Is your ‘About us’ page a turnoff?
Are you working on a new website or thinking of revising your existing one? Make the time to take a good hard look at your About us page and show it some love. You might wonder why I’m focusing in on a page that isn’t product-centric and unlikely to directly convert for you. Bear with…
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What is Alternative Text and why should you use it?
Alt text – short for alternative text – is a brief description of an image and it’s context on your site. Think of it as an off-screen image caption that isn’t on display. So why use it? Here’s the tea 👇