Technical marketing Archives - Dewar Creative https://www.dewarcreative.com/tag/technical-marketing/ For writing that's as good as its words Wed, 22 Jan 2025 17:46:33 +0000 en-GB hourly 1 https://wordpress.org/?v=6.8.2 https://www.dewarcreative.com/wp-content/uploads/2024/09/DC-K-web-150x150.png Technical marketing Archives - Dewar Creative https://www.dewarcreative.com/tag/technical-marketing/ 32 32 8 ways to build customer trust (and why it’s essential post-Zuck) https://www.dewarcreative.com/blogs/8-ways-to-build-customer-trust/ https://www.dewarcreative.com/blogs/8-ways-to-build-customer-trust/#respond Mon, 27 Jan 2025 07:30:00 +0000 https://www.dewarcreative.com/?p=852 If gaining customer trust isn’t one of the cornerstones of your business, it should be. When you have won your customers’ trust it is easier to: When you consider that the Harvard Business Review estimates the cost of customer acquisition vs retention at between 5-25 times more expensive, cementing those customer relationships becomes a definite […]

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]]> https://www.dewarcreative.com/blogs/8-ways-to-build-customer-trust/feed/ 0 How to create a recognisable brand identity + free template https://www.dewarcreative.com/blogs/how-to-create-a-recognisable-brand-identity-plus-free-template/ https://www.dewarcreative.com/blogs/how-to-create-a-recognisable-brand-identity-plus-free-template/#respond Mon, 09 Dec 2024 08:30:00 +0000 https://www.dewarcreative.com/?p=308 If I gave you 30 seconds to explain your company, its products and its ethos to me, could you do it? If not, it’s likely that you need to strengthen your brand identity. I spent the last 12 years working in 2 different companies. The first was in the third sector, the second was a […]

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]]> https://www.dewarcreative.com/blogs/how-to-create-a-recognisable-brand-identity-plus-free-template/feed/ 0 Is your ‘About us’ page a turnoff? https://www.dewarcreative.com/blogs/is-your-about-us-page-a-turnoff/ https://www.dewarcreative.com/blogs/is-your-about-us-page-a-turnoff/#respond Mon, 25 Nov 2024 07:30:00 +0000 https://www.dewarcreative.com/?p=1 Are you working on a new website or thinking of revising your existing one?  Make the time to take a good hard look at your About us page and show it some love.  You might wonder why I’m focusing in on a page that isn’t product-centric and unlikely to directly convert for you. Bear with […]

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]]> https://www.dewarcreative.com/blogs/is-your-about-us-page-a-turnoff/feed/ 0 What is Alternative Text and why should you use it? https://www.dewarcreative.com/blogs/what-is-alternative-text-and-why-should-you-use-it/ Tue, 19 Nov 2024 07:30:00 +0000 https://www.dewarcreative.com/?p=137 Alt text – short for alternative text - is a brief description of an image and it’s context on your site.  Think of it as an off-screen image caption that isn’t on display.

So why use it? Here's the tea 👇

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